Our FIVESTAR
Marketing Plan
 

Our job includes doing three things very consistently:

 
  • Exposing your property and highlighting the benefits to buyers and Realtors.
  • Providing impeccable service throughout the entire listing period.
  • Being a powerful negotiator on your behalf and bringing your transaction to a successful closing.
   
Promoting Your Property  
To Realtors:  
  • Your home will be entered into the Multiple Listing Service immediately.
  • The St. George / Washington Area Board of Realtors - providing detailed information to over 1000+ cooperating realtors in the area.
  • E-mail agents information about your listing with a link to our website providing immediate exposure for your home. Unlike the MLS, the e-mails have multiple photos for Realtors to view.
  • Mail brochures to every Realtor who has homes for sale in the same geographical area and price range as your home, exposing your home to the active agents in the area.
  • Contact agents with listings in the same price range as yours and find out who's showing their homes. This allows us to go right to where the active market is and let those showing agents know about your home.
  • Promote your property to other Realtors at all office, company, MLS, board and other special meetings. Remember: YOU, as a homeowner, will benefit because of our excellent reputation within the real estate community and the networking systems we have developed.
 
To Buyers and General Public
  • Install a For Sale Sign, where allowed, which includes our direct phone line. This guarantees that buyers calling on your property will be talking to one of our team members, who are all familiar with your home.
  • Notifying your neighborhood that your home is for sale by mailing out "Just Listed" postcards to the surrounding area. Neighbors are often the best sources of prospective buyers.
  • Hold open houses when and where appropriate to generate buyer interest.
  • Check our computer database for any purchasers of our looking for a home in the price range of your home. We do this at least once a week, constantly trying to match our listings with buyers that have called our office.
  • Expose your home to relocating buyers through our extensive network of top realtors throughout the country.
 
   
82% of Buyers now locate their homes via the internet.
Websites that feature your home:
  • StGeorgeUtah4sale.com
    The DeMaio Realty Group     
  • Realtor.com
    The number one real estate web site on the internet.
  • HomeFinder.com
    A gallery of homes provided by the Preview magazine.
  • KW.com
    Keller Williams company driven website featuring the latest technology.
  • Multiple web sites for expanded nationwide exposure.
   
Publications we advertise your home in:
  • St. George Preview Real Estate Magazine a full color property magazine.
  • The St. George MARKET WATCH newsletter - our personal informative real estate data mailed newletter.
  • The Spectrum our local newspaper.
   
Ensuring your total satisfaction throughout the listing period:
  • The listing manager immediately processes the listing so no time is lost in getting your home into the MLS system and distributed to every realtor in the area.
  • Color brochures or feature sheets are prepared and delivered to your home.
  • A lockbox is installed to increase showings.
  • Stay in touch with you on a regular basis to discuss the market, in addition to follow up contact on all showings.
  • Keep you informed of all marketing and advertising efforts.
  • Monitor market activity on a weekly basis. You will receive a written update report every week.
  • Always be available to you via cellular phone.
Negotiating in your best interest while paving the road to a smooth closing.
  • Monitor closely all lender and escrow activities to ensure a successful closing.
  • Be sure that buyers remove contingencies according to the time frame specified in the contract.
  • Concentrate on solutions, not problems.
  • Represent your best interests at all times and in all negotiations.
  • Accompany you to the closing.
   
Market Conditions Explained
The real estate market is always changing. It helps to understand how market conditions can affect your position as a seller. The DeMaio Realty Group will explain the market conditions at the time you are considering selling your home and advise as to the perfect marketing strategy to get your home sold for the most amount of money, in the least amount of time, and with the least amount of stress.
   
     
UNDERSTANDING MARKET CONDITIONS
MARKET CONDITIONS
CHARACTERISTICS
IMPLICATIONS
Buyer's Market: The supply of homes on the market exceeds demand. High inventory of homes. Few buyers compared to availability. Homes on the market longer. Prices tend to drop. More time to look for a home. More negotiating leverage.
Seller's Market: The number of buyers wanting homes exceeds the supply or number of homes on the market. Smaller inventory of homes. Many buyers. Homes sell quickly. Prices usually increase. May have to pay more. Make decisions quickly. Conditional offers may be rejected.
Balanced Market: The number of homes on the market is equal to the demand or number of buyers. Demand equals supply. Sellers accept reasonable offers. Homes sell within an acceptable time period. Prices generally stable. More relaxed atmosphere. Reasonable number of homes to choose from.
  
 
Pre-Listing
Information Package


This information is provided to you in advance to demonstrate
how the DeMaio Realty Group helps their clients sell their homes.
       Contents:
  • Introduction: The DeMaio Realty Group. The team structure, our mission, and our credentials.
  • Misconceptions: How much do you know about selecting an agent, pricing your home properly, and staging your home for showings?
  • Services: We provide many value-added services to our clients. Learn how you can take advantage of them.
  • Marketing: We market your home and advertise in every available media. These are some samples of our marketing campaigns that have contributed to our clients success.
  • References: Find out first hand what its like to work with The DeMaio Realty Group.